The Heart of Hay Jo
Haley — Founder & Lead Designer
Hi, I’m Haley — the heart and hands behind Hay Jo Creative Co.
I’m an interior designer with a passion for helping homes feel thoughtful, functional, and beautifully lived in. My work focuses on renovation design, remodel planning, and creating cohesive spaces that feel personal to the people who live in them.
I hold a Bachelor’s degree in Interior Design and love bringing clarity to the design process — from layout ideas and material selections to the finishing details that make a space feel complete. Whether I’m helping a homeowner reimagine their kitchen, plan a renovation, or design a future home, my goal is always the same: to create spaces that feel warm, intentional, and truly yours.
At my core, I believe great design should feel approachable. I love helping homeowners visualize what’s possible and guiding them through the decisions that turn ideas into a space they love coming home to.
Comet — Studio Assistant & Chief Morale Officer
Comet is the four-legged member of the Hay Jo Creative Co. team 🐾
As a golden retriever and full-time studio companion, she specializes in keeping things light during long design days, providing moral support, and making sure no snack goes unnoticed. While she doesn’t weigh in on floor plans or material selections (yet), she plays an important role in the creative process by bringing joy, calm, and plenty of tail wags to the studio.
When Comet isn’t supervising projects, she can usually be found napping in sunny spots, greeting visitors, or reminding Haley to step away from the computer for a quick walk.
Your Questions, Answered
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What services do you offer?
I offer residential interior design services including new construction selections, renovations, additions, kitchens, bathrooms, space planning, construction documents, finish selections, furniture and décor, and 3D renderings.Where are you located?
Hay Jo Creative Co. is based in Central Virginia and serves clients throughout Virginia. Virtual design services may also be available depending on the project.Do you work with builders and contractors?
Absolutely! I enjoy collaborating with builders, contractors, architects, and homeowners to create cohesive, functional spaces from concept through construction. -
How do I get started?
Start by filling out the inquiry form. From there we'll schedule a discovery call to discuss your project, goals, timeline, and budget.What happens after I book?
After signing your proposal and paying your deposit, we'll begin gathering measurements, inspiration, and project information before moving into the design phase.Do you provide construction drawings?
Yes. Depending on the scope of the project, I provide construction drawings that contractors can use for estimating and construction.Do you offer 3D renderings?
Yes! Renderings help you visualize your space before construction begins and are one of my favorite parts of the design process. -
How much does interior design cost?
Every project is different. After learning more about your project, I'll provide a customized proposal outlining the scope of work and investment.Do you require a deposit?
Yes. A deposit is required to reserve your project on my schedule.Can you work within my budget?
Absolutely. Knowing your budget upfront helps me recommend materials and selections that align with your goals. -
Can you help with just one room?
Yes! Whether it's a kitchen remodel, bathroom renovation, or a single room refresh, I'd love to help.Do you only work on new homes?
No. I work on both new construction and existing homes, including renovations and additions.Can you help select finishes before construction starts?
Yes—and honestly, this is the ideal time to involve a designer. Early planning helps prevent costly changes later. -
How involved do I need to be?
That depends on your preference! Some clients want to be involved in every decision, while others prefer to trust me to guide the process.Will my home look like everyone else's?
Never. My goal is to create timeless spaces that reflect your personality, lifestyle, and the character of your home—not whatever is trending on Pinterest this month.What design style do you specialize in?
I love creating timeless, character-filled homes inspired by classic architecture with fresh, livable interiors. Every project is tailored to the people who live there. -
How long does a project take?
Every project is unique. Smaller design projects may take a few weeks, while renovations and new construction can span several months.When should I hire an interior designer?
The earlier, the better! Bringing a designer in during the planning phase allows for better layouts, fewer change orders, and more thoughtful decisions. -
What if I don't know my style?
That's completely normal! Part of my job is helping you discover what you love and creating a home that feels authentically yours.Can we mix old and new?
Absolutely. Some of the most beautiful homes combine heirloom pieces, vintage finds, and new furnishings. -
Because designing a home is about more than picking pretty finishes. Thoughtful design creates spaces that function well, feel timeless, and reflect the people who live in them. My goal is to simplify the process, eliminate decision fatigue, and help you avoid expensive mistakes while creating a home you'll love for years to come.
Why Hay Jo Creative Co.?
I started this because I believe beautiful design shouldn’t feel intimidating or out of reach. It should feel fun. It should feel like you.
My goal is simple:
to bring your vision to life in a way that feels effortless, joyful, and uniquely yours — while putting so much heart into every detail.
This brand is a reflection of everything I love:
creativity, people, celebration, meaning, and making everyday life feel a little bit more beautiful.
How I work
I don’t believe in forcing one personal style onto every client.
Instead, I adapt to your style — whether that’s modern, traditional, colorful, cozy, or somewhere in between.
You bring the ideas.
I bring the creativity, execution, and thoughtful touches that pull it all together.
Let’s create something beautiful together.
Whether you’re dreaming up a refreshed space or planning a large scale remodel, I’d love to help bring it to life.